World Breastfeeding Week

Posted by Kim
Email received from World Breastfeeding Campaign

World Breastfeeding Week 2009

Its We the People Who Can Bring Change: Lets ACT NOW!!

World Breastfeeding Week starts on August 1, (1-7 August). The theme is Breastfeeding, A Vital Emergency Response: Are You Ready?

You can find out more download materials and find events at: http://www.worldbreastfeedingweek.org/

UNICEF and WHO have made statements in support of the week, which is coordinated by the World Alliance for Breastfeeding Action.

UNICEF's statement includes: "Around 9 million children under five die every year, largely from preventable causes... According to the Lancet, optimal breastfeeding in the first two years of life, especially exclusive breastfeeding for the first six months, can have the single largest impact on child survival of all preventative interventions, with the potential to prevent 12 to 15% of all under age 5 deaths in the developing world... This year's World Breastfeeding Week provides an opportunity to sensitize policy-makers, donors, implementing partners and the general public to the benefits of breastfeeding, to its particular importance in emergency situations, and to the need to protect and support mothers to breastfeeding during emergencies."

You can find the full UNICEF and WHO statements via links at:
http://boycottnestle.blogspot.com/2009/07/wbw-2009.htm

One country facing an emergency is Malawi, one of the world's poorest countries, where 13% of the populations is infected with HIV.

In conditions of poverty, infants have a better chance of escaping HIV and being protected from other infections if they are exclusively breastfed. Yet in Malawi, Nestlé is promoting its formula with a logo claiming that it 'protects'. Formula is very expensive and those that believe the claim that the formula 'protects' may well use it alongside breastfeeding - mixed feeding is the worst possible scenario for the transmission of the virus.

It is a government requirement that tins have warnings that breastmilk is best for babies, but Nestlé refused to translate these into Chichewa, despite a government request to do so, because of 'cost restraints'. It took a Baby Milk Action campaign that led to Mark Thomas highlighting this irresponsible marketing on UK television, to change Nestlé's minds, and further campaigning to persuade Nestlé to show cup feeding, rather than bottle feeding, in line with government policies. See:
http://www.babymilkaction.org/CEM/compfeb00.html

So campaigning works. Now we need to persuade Nestlé to remove the 'protect' logo from labels in Malawi and elsewhere in the world. You can help by sending a message to Nestlé. You will find the information you need to do so on our July Campaign for Ethical Marketing action sheet, which is now available on our website at: http://www.babymilkaction.org/cem/cemjuly09.html

Also featured on the action sheet is a call on Danone/Milupa to stop using claims for its formula that have been found to be untrue in a ruling last week from the UK Advertising Standards Authority. Although these breach the advertising code's clauses on substantiation, truthfulness and comparisons, the code is voluntary and it remains to be seen whether similar claims will be removed from labels and other promotion stopped. There is also a call for Mead Johnson to stop making untrue claims about its formula.

If politicians fulfilled their responsibility to implement the baby food marketing standards adopted by the World Health Assembly, then public campaigns would not be necessary and there would be progress towards stopping the millions of preventable under-5 deaths.

You can help put pressure on politicians by signing the ONE MILLION CAMPAIGN petition. If you have already signed, visit the campaign website to see what action you can take to encourage friends and colleagues to sign up. See: http://www.onemillioncampaign.org

Action Alert

1. Make an opportunity to call upon companies and your leaders to END ALL KINDS OF PROMTIONS of Baby Foods by 2015.

2. If you would like to submit the One Million Campaign Petition to your Head of the State, please use the opportunity to do so.

3. Please SIGN UP Petition if you have not done so and invite your friends to sign up as well

At this link http://www.onemillioncampaign.org/press-release1.aspx you can find the Petition letter, and petition submitted to the President of the World Health Assembly in May 2009.

Another link http://www.onemillioncampaign.org/doc/draft-letter.doc provides a draft for you to use to write to your Head of State.

Thanks!

Team ONE MILLION CAMPAIGN- Support Women to Breastfeed

www.onemillioncampaign.org

Leading Mom in Business

I recently became aware of a competition that Start Up Nation was sponsoring in conjunction with Ladies Who Launch and I had to find out more! I receive the Ladies Who Launch daily emails, but many times am so overwhelmed by how much email and reading I do that I skip reading these daily digests, I don't think I will do that again seeing as though I found out about this competition via Twitter. I voted for a few friends who had made the request, but then I started reading about it and I said to myself "We need to be a part of this." Granted the format of the competition is somewhat popularity based and the results are based simply on who gets the most votes, regardless of true quality. However, one would hope that the combination of a quality business/product and loyal friends and family you could acquire the most votes. So I figured what the heck, it certainly can't hurt.

I entered BINSI in the competition and we have until Midnight March 31st to acquire enough votes to be part of the top 200 vote getters. The problem, this competition has been going on for while and we are just entering in the last month. So what do we need? Your daily vote. You can vote for us once a day on the Start Up Nation website. Or you can simply click on the Vote for Us button on the BINSI website or on the blog! We hope you do think of us as one of the Leading Moms in Business and will consider voting for us everyday! We will greatly appreciate it!

A Tribute to Moms in Business - from the Start Up Nation website

Everybody knows one. Like a super hero, she balances running a family with the heroics of running her own business. We’re talking about moms in business, of course. And now, StartupNation is conducting its first annual ranking of these astonishing entrepreneurs and the businesses they run.

But, how do we know who’s the best of the best? We’re leaving that to you. Over the next few months, it’ll be your daily votes that will tell us who deserves to be named a winner. The list of the 200 winners will be published in May and will be ranked according to votes accumulated.

The competition has just begun taking entries, so sign up now. Or, if you know a dynamo mom who should enter, tell her to sign up!

To learn more about the competition check out the Start Up Nation website