Friday, November 30, 2012

The Golden Bow

Our team at BINSI is proud to support UNICEF and the Golden Bow. Please join us in sharing it on your own blogs, website and social media. Protect, promote and support breastfeeding!

Why do we use The Golden Bow as the symbol for breastfeeding protection, promotion and support?

It's Meaning and Purpose:
Many social change efforts have used ribbons and pins to create a sense of belonging to a social movement. While The Golden Bow serves this purpose, but it is unique in that it is not simply a symbol for social change, but carries many meanings within its own design. The Golden Bow is, in and of itself, a lesson in the protection, promotion and support of breastfeeding.

Gold: The use of the gold colour for the bow symbolises that breastfeeding is the gold standard for infant feeding, against which any other alternative should be compared and judged.

A Bow: Why do we use a bow, rather than the looped ribbon of most campaigns? Each part of the bow carries a special message:

One loop represents the mother.

The other loop represents the child.

The ribbon is symmetrical, telling us the mother and child are both vital to successful breastfeeding - neither is to the left nor to the right, signifying neither is precedent, both are needed.

The knot is the father, the family and the society. Without the knot, there would be no bow; without the support, breastfeeding cannot succeed. The ribbons are the future: the exclusive breastfeeding for six months,a nd continued breastfeeding for 2 years or more with appropriate complmentary feeding, and the delay of the next birth, preferably for 3 years or more, to give the mother and child time together to recover and to grow, respectively, and to five the mother the time she needs to provide active care for the health, growth and development of this child.

Origins: While we have not been able to identify the origins of this symbolism, it has been in scattered use for about 8-10 years.

Much has been written about breastfeeding as "the gold standard" for infant feeding ( will soon carry an article first published in 1995 on this issue).

The Future: UNICEF is proud to launch this symbol and educational campaign on the 12th anniversary of the Innocenti Declaration. Please wear it proudly, and tell everyone who asks of its many meanings.

Wednesday, November 14, 2012

Enter To Win A BINSI Skirt!

We are excited to announce our next BINSI giveaway. We're giving away a BINSI Birth Skirt of your choice.  It's easy to enter on our Rafflecopter widget.   You'll get entries for:

* Visiting our blog and leaving a comment.
* Subscribing to our blog.
* Following @BirthinBinsi and @BirthBinsi on Twitter.
* Tweeting our message on Twitter.
* Liking us on Facebook at
* Signing up as a Buddee on for free at:

Terms and Conditions:

Contest ends November 30th, 2012. No cash value. Void where prohibited. One prize per person awarded. Value is a maximum of $65. Winner will be able to select size and prize will be mailed to them at no charge.

CEM + Binsi  gives a complete release of Facebook + Twitter by each entrant or participant in this contest. We acknowledges that this promotion is in no way sponsored, endorsed or administered by, or associated with, Facebook or Twitter. Participants are providing information to CEM + BINSI and not to Facebook or Twitter.

a Rafflecopter giveaway

Thursday, November 8, 2012

BINSI Partners With Brandbuddee to Reward You!

BINSI is excited to announce that we have partnered with to reward our most active BINSI social media fans with $35 free towards our website!

How does it work?

Brandbuddee is a social media discovery and content distribution platform that rewards you as a “buddee” to discover interesting stories from your favorite brands {like us!} and share it on social media. Have you ever wanted to be the first to know what we’re doing at BINSI? Have you ever wanted to be the one that got rewarded when you shared something you thought was cool on Facebook or Twitter? Have you ever wanted to be recognized and treated like royalty from the brands you love, including BINSI? Here is your opportunity!

Sign up at BrandBudde as a “buddee” for free and by sharing stories about the brands you love {including us!}, you can earn many different types of rewards. BINSI is a freatured brand on BrandBuddee, earn 50 points and you’ll earn $35 to use on our website, just like a free gift card! 

Right now, BrandBuddee is something that everybody is talking about, sign-up today to get in on the fun. Their commitment to the social media market is to ensure that you get exclusive content and rewards from brands you love.   And, they provide brands like us, an opportunity to have our story shared by the people that matter most to us, YOU!

So, tell your friends and get on board with Brandbuddee today. You never know what your favorite brands are up to unless you’re subscribed and you’ll never get the rewards or exclusive access Brandbuddee provides unless you’re on the list. :)

How to Redeem Your BrandBuddee Reward From BINSI.

Once you have signed up as a BrandBuddee user, there is a limit of one $35 reward per user. Once you earn 50 points as a Buddee, you'll receive an email directly from BrandBuddee with a unique redemption code that you can use online, on our BINSI website. Offer not valid for merchandisers who carry our brand. You can share on your social media networks as many times as you would like until you earn the reward, but they are given out on a first come, first serve basis. This prize is valued at approximately $35 and cannot be transferred or redeemed for a cash value. By reaching the minimum point value, you will receive the reward.  Brandbudde and BINSI have capped the rewards to 10 total Buddee’s that will receive the $35 gift, so hurry and earn yours today!

Please note: BrandBuddee is a new platform still in a “beta test”. This means there may be occasional “bugs” or user issues. Please report these issues directly to BrandBuddee. If you feel you have earned the “reward” and were not contacted you may contact our team at BINSI as well.

Also, if you have attempted to access Brandbudee and were alerted that their “beta test” is full, contact us and we’ll get you access to the BINSI reward. Email mailehager at for access.

Thank you and HAVE FUN!

Tuesday, November 6, 2012

Hurricane Sandy Babies: Myths and Realities

PHOTO: Robyn Moreno and her husband were evacuated from lower Manhattan during Hurricane Sandy on October 29, 2012, only two weeks away from her due date.
Courtesy Robyn Moreno
Robyn Moreno and her husband were evacuated from lower Manhattan during Hurricane Sandy on October 29, 2012, only two weeks away from her due date.


Susan Donaldson James is one of our favorite journalists that we at BINSI enjoy following. She is a Pulitzer Traveling Fellow and often writes for ABC News.  

We were both excited and saddened to read the stories about women giving birth during the storm known as “Sandy”.  We are strong advocates of natural childbirth and find it to be very scary that fewer and fewer doctors are getting training in the experience of natural childbirth vs. medical childbirth that requires all the conveniences of a modern hospital. Had more doctors had training in natural or at home childbirths, there would have been less problems preparing for all the babies that came during hurricane Sandy. None-the-less, we appreciate Susan Donaldson James and her coverage of “hurricane Sandy Babies.”

Oct. 30, 2012

Robyn Moreno, due to give birth, paid little attention to Hurricane Sandy, until police circled her Battery Park City neighborhood in Lower Manhattan and ordered mandatory evacuations in anticipation of a record tidal surge.
Just before the historic storm hit New York City, the 36-year-old freelance writer and her husband had talked about taking a short vacation in the Hamptons, on Long Island's East End, before the baby arrived.
"I was looking forward to a relaxing week," said Moreno. "We fixed the nursery, and put the crib together and suddenly the big rainstorm came. Holy cow – what are we going to do? I am going to have a baby in the middle of a storm, and I live in Zone A?"

Read the entire article by CLICKING HERE.

Thursday, November 1, 2012

Molly Mesnick Has BINSI!

Jason & Molly Mesnick

BINSI was excited to hear the news through People Magazine, that Jason and Molly Malaney Mesnick are expecting their first child together in March 2013.  On October 11th, 2012 Molly announced she was just entering into her second trimester and told people magazine she “feels really good”.  Jason and Molly met on season 13 of ABC’s The Bachelor, and later settled down in Seattle, got engaged, and then married in February of 2010.

At BINSI, we love sharing our brand with great moms-to-be.  We sent a gift package over to Molly. We wanted her to have all of our essential BINSI items.  Check out the labor and birth products we sent Molly, including:

1.     The BINSI® PrimaMama Birth Skirt®-  A great under belly fit skirt, perfect for maternity wear, labor and birthing.  Covers your rear when in the hospital for the more conservative mommy.

2.     The BINSI® Go Go Birth Bra™-  A perfect little sports bra for the mommy to be, or new mom.  Designed with adjustable front hoods and side snaps to accommodate medical equipment.  Allows immediate access for skin to skin contact which is a great way to bond with your baby and encourage breastfeeding.  

3.     The BINSI® Thankini™ Birth Tank™ -  This special little top is made for moms who want extra coverage and fabulous features. Once you’ve worn it you’ll be so thankful you found it!  Designed with breathability in mind and accommodates any medical equipment you may need or choose.   The top straps easily clip off for instant breast feeding and skin to skin time with your baby.

Join us in congratulating Molly, and encouraging her through her pregnancy! Tweet with her @MollyMesnick or LIKE her official Facebook page at:


Want some free BINSI products of your own? Head over to our BINSI facebook page for updates on Enter To Win contests from BINSI.